Safe Go

Background

Studies have shown that driver-induced accidents account for more than 80% of all accidents, with 14%-34% of accidents linked to the driver's attention span. The 2018-2020 White Paper on Distracted Driving and Traffic Accidents among Young People in China, a research report jointly published by Continental and public interest organizations and ZEY, also shows that distracted driving is the most important cause of traffic accidents among young drivers.

Understanding the Problem

Ride hailing drivers look at their cell phones more frequently due to the nature of their work, and have a high incidence of fatigue driving. Due to the long working hours, these factors pose very great safety hazards to drivers.

What did user research tell us?

Through in-depth user interviews and empathy, we understand the multiple causes of these safety hazards and identify user pain points and opportunities.

Painpoint

The main pain points contributing to the low driving safety of the internet taxi drivers are lack of concentration, high occupational stress and their own health ailments.

Design Goal

By analysing the pain points, we came up with the design objectives: to improve concentration and to protect the driver's health.

Protecting the health of driver

Improve driving concentration

Solution

The solution is a smart wearable device (smart watch) with monitoring of the driver's health index and reminder function, a central control with working mode setting and reminder function and a driving health report in the mobile phone. Through the linkage of these three devices, the driver's awareness of driving safety and the protection of their health and safety can be enhanced.

Information Architecture

Usability Testing

We invited drivers to simulate online vehicle driving conditions and conducted user tests for the existing vehicle's central control interface and the smartwatch interface.