Checkout Mobile UX Optimazation
UX Adjustments to Drive Mobile Conversion in the E-Commerce Flow
Project Overview
In this project, I was tasked with optimizing the Domain checkout flow for the US market using a mobile-first strategy. While over half of orders were placed on mobile devices, the mobile conversion rate significantly lagged behind that of desktop users — revealing a clear opportunity to improve mobile performance.
Our goal was to increase mobile checkout conversion by 4% and drive a 1.5% lift on desktop, through a series of quick, low-effort UX improvements rather than a full redesign.